For the countries on the edges of the Mediterranean, oil is history, culture, tradition. A patrimony which is part of our being and on which UNESCO has chosen to bestow the mark of Patrimony of Humanity. Here is the opportunity to marry together development and work without sacrificing our roots. Under the aegis of the Mediterranean Diet, extra-virgin olive oil and the typical high-quality products from the olive must be the engine to pull the Mediterranean Countries and become a testimonial of quality tourism.
Not only in Italy, but also in all the other countries around the Mediterranean, the olive-growing areas are a patrimony of inestimable value to be protected both because of its contribution to agriculture, and also because of the centuries-old culture represented by them. The territories, townspeople and olive growers are all in dire need of strategies to be put in place immediately to protect, promote and enhance the value of this countryside and its way of life, by giving them the necessary instruments to allow them to preserve and improve it. If it becomes a generator of income, a marketing [...]
The term “diet” derives from the Greek for “lifestyle”, that is all those practices, representations, expressions, knowledge, abilities, and cultural spaces with which, over the centuries, the Mediterranean peoples created a synthesis between the cultural environment, social organization, the universe of myth and religion around food and eating. So the Mediterranean Diet has within itself a meaning that goes beyond the commercial value of each product; it is a lifestyle that brings peoples together. This is the reason why the symbol of the Mediterranean Diet may become the common theme and reference for the global shop window at EXPO 2015. [...]
“The Mediterranean Diet as an Immaterial Patrimony of Humanity represents a unique possibility to generate wealth in the rural world, with regard both to food and production. This important award allows us to claim the Mediterranean lifestyle, that marvellous example of natural and cultural contamination, as a world-class excellence. The UNESCO award will undoubtedly bring new energy to this sector of the economy by giving extra value to the products of the Mediterranean and by stimulating the transmission of knowledge of how to obtain, cook and share them. Connections to the territory could also be reinforced by implementing sustainable growth [...]